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GE needed a graphic system that could be easily digestible and could translate some of the many heady industries they house in the GE ecosystem. The Icons were used in a series of animations, emoji's and icon sets for as part of branding for a global leadership meeting. How do you make an icon for a department called "Diagnostics Imaging & Biomedical Tech"? a lot of brainstorming and revisions! 
 

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Published by rzunkley