DJ Snake X Beats By Dre

Beats joined forces with DJ Snake to help him tell the story of his humble beginnings in the ghettos outside of Paris to a present day performance atop the Arc De Triomphe. I helped concept storylines that took vignettes and moments from DJ Snake’s music video for “A Different Way” that served as product placement moments for Beats. Then produced several short films for online and social that took those moments and expanded on them to help highlight product features while building a tangential story. Worked closely with cross functional teams, talent and in house editorial to bring the project to life.